Tuesday, March 26, 2013

Magical Singapore:

This was a great experience for me and the crew, while they might complain about the lengthy days running around Singapore, it was this challenge that pushed us into creatively tackling the task at hand - create a powerful web commercial that was strictly cut to one second cuts.

We accomplished this by traversing Singapore hitting almost 8 locations every day, with underwater shots, wildlife moments, natural family interactions and everything in between - it was interesting. We shot on C300 cameras using Nikor Lenses, between 20mm, 35mm and 85mm. Only a few times did I put on any 'newer' glass.

We had great access to locations and had a great team getting all the logistics together.

All in all - somehow we were able to get to over 23 locations in 3 days, keep the integrity of the shoot together, and create what I believe to be a pretty good outcome for the brief.

Here's the link:



- MR